No Filter

by Sarah Frier

£9.99


9781847942548

Published by Cornerstone

Published February 2021

Books > Business > Society

The Inside Story of Instagram 

The extraordinary inside story of how Instagram became the world’s most successful app

In just ten years, Instagram has gone from being a simple photo app to a $100-billion company. The journey has involved ground-breaking innovations, a billion-dollar takeover, and clashes between some of the biggest names in tech. But it’s a story that has never been told – until now.

In No Filter, Bloomberg’s Sarah Frier reveals how Instagram became the hottest app in a generation, reshaping our culture and economy in the process. With astonishing access to all the key players – from Instagram’s co-founders to super-influencers like Kris Jenner – Frier offers behind-the-scenes glimpses of every moment in the company’s life: from its launch, to its unlikely acquisition by Facebook, to its founders’ dramatic disputes with their new boss, Mark Zuckerberg.

But this is not just a Silicon Valley story. No Filter explores how Instagram has reshaped global business, creating a new economy of ‘influencers’ and pioneering a business model that sells an aspirational lifestyle to all of us. And it delves into Instagram’s effects on popular culture, rewiring our understanding of celebrity and placing mounting pressure on all of us to perform online – to the point of warping our perception of reality.

The resulting book connects one company’s rise to a global revolution in technology, culture and business. Facebook’s decision to buy Instagram was the best investment it ever made. But we’re still learning about what it has cost the rest of us.

How Innovation Works by Matt Ridley | 9780008334840

How Innovation Works

Matt Ridley

£9.99

Dark, Salt, Clear by Lamorna Ash | 9781526600059

Dark, Salt, Clear

Lamorna Ash

£9.99

Blowout by Rachel Maddow | 9781529113204

Blowout

Rachel Maddow

£10.99

How to Avoid a Climate Disaster by Bill Gates | 9780241448304

How to Avoid a Climate Disaster

Bill Gates

£20.00